Microsoft leaves Nokia
Microsoft is under way in the process of leaving Nokia. Microsoft made a decision that in the forthcoming Christmas season, its smartphones will be advertised as Lumia or Microsoft Lumia. The same steps are being made outside the USA. Official Nokia Facebook profile in France will be renamed to Microsoft Lumia. Same thing will happen on many social media services.
In accordance with the agreement between Nokia and Microsoft, the company from Redmont is entitled to use brand name of Nokia for a limited period only. The management at Microsoft decided that they will be leaving Nokia earlier then it is stated in the agreement.
Market shares of Windows phone are somewhat increasing, however it is still a low number. The improvement may be brought about if Microsoft resigned from payment for operating system, then low-end appliances with Windows phone should cost less.
There is still a question to be asked; will the users buying phones with Nokia logo be willing to
switch to the ones branded Microsoft ?